Having 20 years of packaging development experience at FMCG business, Roza Altın is leading a team to develop the most optimized packs in the innovation funnel that starts with translating consumer insights into packaging language and ends with launch. She believes, good packaging development is achieved based on consumer, shopper and customer insights as well as understanding the conversion and filling processes while keeping close to new technologies. Besides, she emphasizes that packaging shouldn’t harm the environment while protecting the goods inside.
Presentation Title: Translating Trends Into Packaging Language
Today’s consumer is much different than five years ago. While just looking at the screen of their mobile they may already be multi-tasking all through the apps and social media. Urbanization and lack of resources ended up with fast, agile and concerned communities. Consumers want all the products to fulfill all their expectation while being compassionate to ecosystem. Brands need to understand and do a lot to keep alive in this environment.