E. Haldun Özince

Eternal Coaching   School – Self Leadership part of an ICF Accredited Coaching Training Programda, ACTP , Yaşam Koçu eğitimini de başarıyla tamamlamıştır. After his graduation of Anadolu University, Faculty of Fine Arts, Department of Graphics, with 10 years bussines experince, he founded Graphn,which is well-established design agency, speciallized in Brand / Cooparate Identity  and Packaging Design and is cooperating with many global and local companies which make the differences on the shelves and  leave behind strong competitors in the competitive market by  the solutions  offered. His creativity is confirmed many times by the golden awards that he has won in the competition, Crescent and Stars of Packaging, organized by Packaging Manufacturers Association every year. He is not only the president of the agency,Graphn, but he is also an idealist lecturer who aims to teach packaging and packaging identity design to his students by the most successful way at Altınbaş University. He has successfully completed 21 ICF Accredited coach training hours in the Eternal Coaching School – Self Leadership part of an ICF Accredited Coaching Training Program,ACTP.

Summary

Presentation Title: Design is a Shirt that All Packages can Wear

Packaging is more of an atmosphere that accompanies, protects and carries a product during its journey from producer to end consumer. Ultimately, all packaging manufacturers work on a service; Logistics ... The most important point for the spread of the product, the strong stand in the market ... Well then .... Just think that all the products have white background and handwritten on what the products are, there are no brands, no visuals ... no loyalty ... no trust ; all standard ... what would it happen then ? This means that there is nothing more than perfect packaging that helps it, gives it an identity, creates loyalty and trust, in other words it creates a target consumer of its own. What's that ? Visual identity on the packaging ..... Making the difference, making the consumption continuous ... If we personalize the packaging, the product and its carrier are naked body, all of descriptive identity stains we step on are soul... Soul is the Brand, eye-brightening, enamoring .You cannot separate the soul from the body. Otherwise he dies. It's the same in products, if the brand can not convince with enough graphic stains, it's gone and the body can not do anything. Consequently, “design is a shirt, which we dress on all kinds of packaging ...”

Presentation File: PDF