Dr. Ernst Krottendorfer

A Business oriented executive with an excellent combination of experience as a CEO and Business Director, Sales Director and Senior Product Manager. A successful track record in strategic business management, driving profit, growing sales and delivering flexible & scalable manufacturing solutions, coupled with a pragmatic approach to risk management and a proven ability in building cross functional teams to accomplish objectives. Experience gained in various business situations, including Start-up, Growth, and Business Turnaround.

Specialties: Brand Building, Global Account Management, Strategic Pricing, Business Development, Innovation Management, Relationship Building, Team Management, Coaching, Sales Negotiations.

Summary

Presentation Title: New Sustainability Challenges in the European Packaging Market

The new Packaging and Packaging Waste Regulation is going to reshape the European packaging market. This is an absolut imperativ as the packaging value chain so far has not reached its sustainability targets. As a consequence the EU has significantly tightened legal obligations on packaging.

The impact on packaging design is severe and will cause increased efforts with regards to circular design, material innovation and investment. Packaging Data management will move to the centre of attention as the circular economy needs data to make it work. Packaging Management Software tools will be needed in order to enable the stream of packaging data along the supply chain and to analyse packaging types and entire packaging portfolios.

Presentation File: PDF