M. Mete İmer

M. Mete IMER, attended TED Ankara College; received his B.Sc. at METU, his M.Sc. as a Fulbright grantee at the OSU in Mechanical Engineering and his Postgraduate Management Certicifate from the University of Hull.  

He started his business career in 1988 in the US and worked in Belgium before relocating to Turkey. After assuming engineering and management roles in multinational companies in consumer goods and energy sectors, he joined ÇEVKO Foundation in 2003.

Mr. IMER has served as the General Manager, the Secretary General and a member of the Executive Committee at ÇEVKO. He represents ÇEVKO at EXPRA, PRO Europe and at the TOBB Assemblies for Packaging and for Durable Consumer Products.

Summary

Presentation Title: Principles to Avoid Greenwashing for Sustainable Packaging

"Greenwashing", which expresses positive claims about sustainability that are not based on data, has attracted reactions all over the world in recent years. Therefore, some public authorities and authorized institutions, also from Turkey, have started to take action in this regard. 

In this presentation, definition of greenwashing; misleading environmental claims; basic principles to avoid greenwashing, based on the guidance published by the UK Competition and Markets Authority are explained. Information about “the Guide on Advertisements with Environmental Statements" published by the Turkish Ministry of Commerce is also given.  The presentation includes interesting examples, the majority of which are about packaging.

Presentation File: PDF