Prof. Bostjan Botas Kenda

Boštjan Botas Kenda is a full professor of visual communication at the Academy of Fine Arts and Design, University of Ljubljana. Graduated from IED, Milan, Italy. He is the founder and partner of studioobotas, a graphic design studio that designs books, packaging and signage in public space. They have been nominated for the ADI Compasso d'oro award. He chaired the commission for  the preparation of a national strategic document on design. He was Vice-Rector for Arts and Creativity at the University of Ljubljana and Dean of the Academy of Fine Arts and Design. Botas is co-founder of the multidisciplinary Design+Science summerschool.

Summary

Presentation Title: Packaging Design Across Desıgn Practice and Educational Processes

In the practice of visual communication, packaging design is a special field. When we are faced with research work and then product design, it is very important to understand how packaging design fits into the context of the three-dimensional space, materials, marketing and environmental processes. This is exactly how I place these guidelines in educational models at higher education level, where learning the prototype stages that lead to a quality result is much needed. So the design of free-flowing conceptual ideas combined with clear principles of design practice is essential for the future of all the disciplines involved in these processes.

Presentation File: PDF