Musa Çelik graduated from painting
department of İnönü University in 2003. He focused on graphic art major
during his undergraduate education and attended various exhibitions,
competitions and events with his graphic, sculpture, cartoon works. Musa Çelik started his professional
career as an art director in advertising agencies. After deciding to specialize
in packaging design, he relayed his design accumulation to this field. The
designer has worked with many local and international brands and has many
packaging design awards. He founded Tasarist in 2011 and since then he has kept
working on industrial and graphical packaging design with his team.
Presentation Title: Creating
Impact with Packaging in Marketing
Packaging design is the unsung hero of brands in the face of
increasing competition. In today's world where being new and renewing are more
important than ever for consumers, packaging design comes to the aid of brands.
Packaging design, which offers tremendous opportunities in every field, from
innovation to public relations, also showcases its high potential with the
curiosity it generates, ultimately driving increased sales.