Selkut Engin

Selkut Engin started his working life at Borusan Group in 1995. Here, he worked in the Finance and Accounting departments for 7 years and gained competence. In 2002, he joined the Turkey operation of the German company Heidelberg, one of the leading suppliers of the printing industry, as Finance and Human Resources Manager. He has been serving as the General Manager of Heidelberg Turkey since 2018. Selkut Engin, who has been working in Heidelberg Turkey for 21 years, is a graduate of Istanbul University, Faculty of Business Administration. He also received a Master's degree in Sales and Marketing from the same school. He has Independent Accountant and Financial Consultant, CMB and Independent Auditor Certificates.

He has achieved success in the creation of special financing projects and business models both in Turkey and in the Eastern European region. During his Country Head period, he played a major role in winning the best sales region award 3 times in 2020, 2022 and 2023, and in making Heidelberg Turkey the best supplier of the printing industry in Eastern Europe and Turkey.

Summary

Presentation Title: Digitalization in the Printing Industry

Digitalization is regarded as the oil of the 21st century, because it fuels the development of new digital technologies while at the same time creating the basis for data-driven decisions and new busi-ness opportunities.

The printing industry is particularly affected by the associated changes for two reasons. On the one hand, printed media have become less important in the face of digital communication. On the other, the digital transformation is moving the new goals when it comes to competition. In the future, the most successful commercial and packaging printers will be the ones who make their processes leaner and faster, who get more out of their data, and who can adapt more effectively to the needs of customers with an increasingly digital setup. All that requires new ways of thinking and working, which in turn demands an understanding of the key technologies and their potential for the printing industry.

Presentation File: PDF